Content Ad/Bidding Observation October 10
I noticed something interesting the other day. Because of the way our campaigns were originally setup, different ads for the same keywords were placed in there own AdGroup. I noticed that even though all the keywords were the same, Google had assigned different minimum bids. It was on the content network so I’m not sure if the minimum bids work the same way but the only difference in the two AdGroups was the Advertisement. The screenshot is from AdWord Editor and even though I truncated the keyword and the AdGroup, you can see that Google has given identical keywords different minimum bids.
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