MSN AdCenter AdLab March 6
MSN’s AdLab contains demos for all new Microsoft search and advertising technology. Here is a brief outline of what is currently available:
Demographic Prediction: predict a persons age, gender, and other demographic data by their online behavior. This will be really cool for bidding to your targeted audience when all search engines use demographic data.
Sensitive Webpage Detecting: Detects whether a webpage contains sensitive data.
Video Hyperlink: Creates a dynamic hyperlink over online video that can be clicked on by the user. This is sweet. I think eventually this will be it’s own channel and nearly as influencial as SEM.
Social Video: Adds and shares comments on video frames. Another cool tool to add value to video, which, we will then advertise on. 
Content Categorization: Classifies websites into categories. I think people will eventually use this for advertising on a range of site-targeted websites.
Search Funnel: Analyze and visualize user search sequences in the form of a funnel. Bid on keywords near the end of the funnel to increase ROI.
Keyword Forecast: Forecasts the impressions and predicts demographic data using one or more search terms. I think I would use this for product development and deciding if I should enter a market.
Seasonal Keyword Forecast: Forecasts the seasonal patterns of search queries. This would be perfect for making proactive changes to your bids based on predicted increases and decreases in traffic.
Keyword Mutilation Detection: Detect frequent misspellings or alternative spellings of the same keyword in search query logs. A perfect tool for expanding keyword lists. This would be perfect for expanding into really competitive markets.
Search Result Clustering: Cluster a set of documents, such as search results, into semantically related groups in real time.
Keyword Group Detection: Given a word or phrase, find a set of similar words. Looks like you could use this to create AdGroups/Orders.
Detecting Online Commercial Intention: Predicts the intention of the user to purchase based on search queries and recently visited pages. Another great tool for bidding.
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