AdWord Account Management May 31
Found a couple of interesting articles pertaining to critical Google Account management.
Tyler Huston’s article, 10 Worst AdWords Campaign Management Mistakes, contains some good tidbits.
4. Directing users solely to your home page; this is a common mistake for businesses. All AdWord ads should be targeted to a specific landing page for your company that needs to directly tie in with the desired conversion.
10. Entering the content network without modifying bids; Even though the CTR is a lot lower in content, the impression rate is a lot higher and there are a lot of unnecessary clicks. Bids need to be lowered to compensate for the increased traffic and the lower conversions.
Additionally, Kevin Gold’s 5 Ways NOT to Manage Your Google AdWords’ Campaign has a couple of noteworthy suggestions.
3. Using position preference; this is a common mistake if you are new AdWord and haven’t read the fine print clearly. Position preference won’t guarantee you position, it means that if you choose position 1 or 2, and your ad is slotted to show in the third position, the ad won’t be show at all. Using position preference will severly limit the impressions you would receive.
Popularity: 5% [?]
