Google Automatic Matching February 24
On Feb 28th Google AdWords is preparing to bring their new “automatic fast matching” out of beta. The whole idea sounds like a bad upgrade for users and a way for Google to make even more money. There are three things that really bug me.
- Related terms do not necessarily meant that the search term is in the consumer buying funnel. SEO Fast Start mentions the term Addidas being related to the term shoe being related to the term slipper. Not even close. It would be a disaster if this happened.
- Automatic Fast Match spends up to your daily budget. I don’t know about most people, but my daily budget is more of a safety net then an actual amount I want to spend. The idea of junk terms raising my spend is almost inconceivable.
- From what I’ve heard, everyone’s account is automatically going to be opted-in. What???
maybe I’m being too harsh and I’ll feel better about this additional feature after I see the reports that are included. Right now, I’m not very anxious to give it a try.
Popularity: 100% [?]
February 24th, 2008 at 11:02 pm
Actually, the beta is *beginning* next week - with invitations going out on advertisers’ accounts Monday.
February 25th, 2008 at 6:16 am
On the face of it, it does not seem to be positive. Let’s see what comes out of it.
February 27th, 2008 at 11:31 am
Thats for clarifying.