Search Engine Monkeying

Jeff Martin over at SEM Clubhouse found some interesting data concerning the Google Checkout.

If you’re a small SEM marketer not using Google Checkout this new data from Enquiro will definitely entice you more. Not only is Google running a sales discount for consumers and an AdWord Rebate incentive for advertisers, but the heat map proves that Google Checkout differentiates your ads from your competitors and can lead to a higher click through rate.

I’d like to see a more comprehensive study done on Google Checkout and click through rate. By the look of the heat map it looks like it improves CTR significantly but I’d like to see if it improves conversions. Signing up for a new service may be too much work for some people.

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