Free Webcast March 23
Beyond Google and Yahoo: Reaping Return from Alternative Pay-Per-Click Search Engines
Tuesday, March 27, 2007 1:00 PM EDT (10:00 AM PDT)
Speaker: Chris Sherman, Executive Editor,
Search Engine Land
Nowadays, savvy marketers and advertisers are approaching search marketing like a financial portfolio - diversification is key. Why? Different search engines have different ways of reaching your potential prospects and customers. Once you make the decision to diversify, there are important questions to consider: 
What are the other PPC marketing options? How do these search engines differ from Google and Yahoo? How are they priced? How do you get started?
You’ll learn:
- What to look for with alternative PPC search engine marketing
- Success stories from advertisers that have worked with alternative search engines
- How to incorporate these new alternatives into your existing plans and reporting systems
- How to measure the effectiveness of these alternatives (since they are different than Yahoo and Google) - what sort of traffic volumes and conversions are typical?
Popularity: 4% [?]
