Google’s Pay Per Action (PPA) March 22
Looks like Google has finally announced its Pay Per Action experiment and it will be interesting to see how it is adopted. I hope I’m not violating my NDA by talking about it but hopefully, now that the news is out there, it will be alright (don’t slap me Google, I love you). The PPA experiment, to my knowledge, was another separate content network that advertisers were opting into. Seeing that the information is not on AdSense makes me believe it will still be a little while till it is totally implemented. I’m interested in seeing how Google is selling the network to publishers or if that was just how it was tested. PPA will be perfect for customers with a low conversion rate (see my last post) or customers that are worried about click-fraud.
I’m also curious about how pricing habits will develop. Will a mortgage PPA be around $2000 a conversion, Car financing, $1000 a conversion, Life Insurance $500 a conversion? This approach will definitely appeal to advertisers with fully developed backend marketing programs and less to scam artists and affiliate marketers.
Popularity: 4% [?]
