MediaPost Publications - ‘Search-Engine-Friendly’ Copywriting Style Is Often Not Very Friendly To Humans - 11/21/2007 November 21
If there is one black mark that some search-engine-friendly copywriters will have left on the early years of digital marketing and advertising history, it will be for how they managed to butcher various language structures throughout the world with their new brand of “search engine friendly copywriting” style.
For those who are fairly new to search engine-friendly copywriting and optimization, the whole problem started years ago when many soon-to-be search-engine-friendly copywriters noticed a pattern in search engines such as AltaVista and Google, where the top results tended to skew more toward copy with higher repetition of whatever targeted “search-engine friendly” keyword phrases they happened to be using. (continued)
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