SearchEngineWatch: Global SEM Growth Leaves U.S. SEOs Behind November 21
FSBO: the English language For Sale By Owner. At auction: the entire world’s languages. Without a second thought, we buy and sell words on Google, Yahoo, MSN, and Ask in the U.S. and overseas search engines. Now that search engine marketing has become a global game, the need for translation services for Web sites has never been greater.
Virtually every small- and medium-sized enterprise I’ve spoken with during the past year has been aggressively translating Web sites to reach global audiences. In the worldwide search engine ecosystem, that’s no surprise. What is surprising: the small number of SEOs (define) and SEMs (define) who leverage language translation.
SearchEngineWatch: Global SEM Growth Leaves U.S. SEOs Behind
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