Webmaster Tools, Load Times, and Quality Score

I haven’t posted in a while, I’ve been busy working and not reading RSS feeds, but two separate bits of news caught my attention and I was wondering if anyone else thought there was something more to it.

A couple weeks ago, Google confirmed that they were including load times into the quality score algorithm.  SearchEngineLand asked Google a series of questions about the new load time variable which Google responded too.  The question on everyones mind was question 4, “How many seconds is considered a bad page load time?”  Google answered “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. It’s not possible to provide an exact number of seconds above which we would consider a site to load “slowly,” since we adjust for regional and country differences in average load times.”

Today. I was reading SearchEngineLand and they were talking about making your site “geospecific” and how Google determines where your site is located.  How much are the two projects related do you think?

Popularity: unranked [?]

Google Automatic Matching

Corel SnakeOn Feb 28th Google AdWords is preparing to bring their new “automatic fast matching” out of beta. The whole idea sounds like a bad upgrade for users and a way for Google to make even more money.  There are three things that really bug me.

  • Related terms do not necessarily meant that the search term is in the consumer buying funnel. SEO Fast Start mentions the term Addidas being related to the term shoe being related to the term slipper. Not even close. It would be a disaster if this happened.
  • Automatic Fast Match spends up to your daily budget. I don’t know about most people, but my daily budget is more of a safety net then an actual amount I want to spend. The idea of junk terms raising my spend is almost inconceivable.
  • From what I’ve heard, everyone’s account is automatically going to be opted-in. What???

maybe I’m being too harsh and I’ll feel better about this additional feature after I see the reports that are included. Right now, I’m not very anxious to give it a try.

Popularity: 100% [?]

Google Advertiser Checkout Error

Look. Look.  The Google Checkout tag does get attention.

Google Checkout Error

This ad must get twice the attention.

Popularity: 84% [?]

Search Engines: Google Updates SearchMash with Flash

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SearchMash, Google’s sandbox web site for new search ideas, now has a Flash-driven version with some helpful features but a few drawbacks as well. Clicking through results (or navigating with a keyboard) brings up instant thumbnail previews of web sites, videos, and images, and rolling to the left edge brings out a recent search toolbar. As with the Ajax-based SearchMash site, the lack of ads is a nice side benefit, but the combination of Flash and framed results can make link-grabbing difficult, and many users might be annoyed at having to click twice to reach their result. Still, SearchMash might make a decent tool for finding a web site you remember seeing or for quick-look image browsing. This version of SearchMash requires Flash 9 for viewing.
Search Engines: Google Updates SearchMash with Flash

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Popularity: 9% [?]

Lifehacker Top 10: Top 10 Google Products You Forgot All About

Top 10 Google Products You Forgot All About

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Living in the shadow of Gmail, Reader and Calendar’s got to be tough, but that’s what a slew of useful Google products do every day. We give Google’s front-running applications a lot of ink (or pixels, as it were), and the rest a passing mention in the fast-flowing river of news. Today’s top 10 pays homage to the little brother and sister Google products that you forgot all about.

10. Google Code Search

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Mostly of interest only to programmers, Google Code Search is a pretty incredible mechanism for finding and browsing the innards of countless open source projects. Use the lang: operator to limit your results to a certain language, and search by developer name, file name, or comments. Here’s a search for the words “nasty hack” in PHP code—lang:PHP nasty hack—and here’s a search for Javascript authored by Gmail Macros developer Mihai Parparita.

9. Google Base

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Easily publish and find recipes, classifieds, vacation rentals and job listings at Google Base, a no-web site way to get data online and into Google’s search results. What’s great about Base is that it offers data type-specific search operators. For example, you can search recipes by ingredient, or vacation rentals by location and features like how many bedrooms, and what type of property it is (cabin, cottage, hotel, villa, house, etc.)

8. Google Trends

08-google-trends.png Compare the “world’s interest” in certain words and topics at Google Trends, which charts the number of times a word or phrase appeared on the web over time. Great for checking out the history of popular neologisms and brand names (like iPhone or lifehacker), you can also pit terms against one another. You can see from the image above that the phrase “getting things done” has been around a lot longer than the word “lifehacker.” (Pit GTD vs lifehacker at Google Trends.)

7. Google Alerts

07-alerts.png Make your web search results come to you with Google Alerts, email notifications that list the new web pages your search terms pop up on, real-time. Google Alerts automatically hands me Lifehacker story ideas every morning, and it’s also great to ego search your own name, web site title or product name, too. To get results for several term searches in one alert, separate them with a pipe (|) or combine terms with AND, like wildfire AND "San Diego".

6. Google Book Search

06-booksearch.png Remember those rectangular objects that you used to read by turning a page from one side to the other? Ah, those were the days. You can still get your books online at Google Book Search, whose book-scanning elves add to the digital library all the time. Flip through pages of the books scanned into Book Search, and add books to your personal virtual library as well. Along those same lines, academics won’t want to forget about Google Scholar for searching papers, theses, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.

5. Google Page Creator

06-pagecreator.png When Aunt Martha and Uncle Skip ask how to set up a web page? Point ‘em to Google Page Creator, a totally web-based, WYSIWYG web site creation tool that hosts up to 100MB of files for free.

4. Google Notebook

04-notebook.png We all find snippets of web pages, quotes, and images all over the web we want to copy to a personal library, and Google Notebook is a powerful way to do just that. Whether you’re researching a particular project, capturing ideas as you come across them online, or Getting Things Done, Notebook (especially coupled with its companion Firefox extension) is a powerful, useful tool.

3. Flight Simulator in Google Earth

Ok, so Google doesn’t make a flight simulator, but they do hide one in the latest version of Google Earth. Download Google Earth 4.2, and to enter flight sim mode, hit Ctrl+Alt+A (Mac users: Cmd+Opt+A), choose your plane, airport and runway. Google Earth’s flight simulator isn’t a walk in the park for newbs, so here’s more info on how to take off and navigate the friendly, virtual skies.

2. Keyboard Shortcuts Experimental Web Search

Hidden deep in the bowels of Google Labs is the Keyboard Shortcuts flavor of web search, which takes your mouse out of web search entirely. Once you’re using Keyboard Shortcuts search (just add “&esrch=BetaShortcuts” to your Google URLs), use J and K to move up and down a search results list. Open a link using O or the Enter key; bring your cursor to the search box using / (forward slash), and Esc to get out of the search box. Here, install the keyboard shortcuts version of Google search into Firefox or IE7’s built-in search box for easy access.

1. SketchUp

Free 3-D modeling program Google SketchUp lets anyone virtually architect their dream house, remodeled kitchen, office, spaceship or skyscraper. Download Google SketchUp for free, for Mac or PC.

This was a tough list to winnow down, as Google’s full product list is long and prodigious. In fact, we’re still having regrets about leaving Patent Search, Google Moon, and Google Mars off the list. Update: I’m particularly regretful about not including Grand Central or Google SMS, too.

Lifehacker Top 10: Top 10 Google Products You Forgot All About

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Popularity: 9% [?]

Google’s “Nofollow” Rule | Search Engine Optimization SEO Blog

Google’s “Nofollow” Rule

The major search engine Google has a rule regarding use of the rel=”nofollow” tag/attribute in links, which has generated some controversy in recent months. The rule is intended to prevent websites from gaining better Google search result rankings by participating in link exchanges or sales. This is becoming more relevant in the recent weeks as Google recently performed an internet wide update of Page Rank (PR) and many leading directories and sites that participate in paid link advertising seem to be singled out by Google.

(Click the link to continue reading the article)

Google’s “Nofollow” Rule | Search Engine Optimization SEO Blog

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Popularity: 8% [?]

The Five Things That Yahoo! Search Can Do But Not Google | India Inc | Digital Inspiration

The Five Things That Yahoo! Search Can Do But Not Google | India Inc | Digital Inspiration

Google is the world’s favorite web search engine but there are a couple of cool things that you can do only in Yahoo!. Take a look:

1. Compose emails from the Yahoo! search box.

Type !mail abc@xyz.com in the Yahoo! search box and it will automatically compose a new email message for you in Yahoo! mail.

2. Get Lyrics of any song or your favorite artist.

Type madonna lyrics (for lyrics of Madonna songs) or madonna material girl lyrics (for lyrics of a particular song)

3. Specifiy the order of search keywords in queries

Say you want only web pages where word x comes before y but not vice versa, then just put the search query in Square Brackets. An example:

[Sylvester Stallone] - will only return web pages where the word Sylvester appear before Stallone.

4. Search your favorite websites from Yahoo! itself.

For instance, type !wiki google in Yahoo! search box to search Google in Wikipedia.com. Other popular shortcuts are !ebay, !amazon, and !flickr. You can also execute these from the Firefox search box without changing the default search engine.

5. linkdomain - An undocumented Yahoo Web search operator.

A quick question - Can you find the number of articles on Wikipedia website that link to CNN.com ? It’s almost impossible to get this data from Google but you can do so quite easily in Yahoo! with the incredibly useful linkdomain operator. The answer is:

linkdomain:cnn.com site:wikipedia.org

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Popularity: 14% [?]

Content Ad/Bidding Observation

I noticed something interesting the other day. Because of the way our campaigns were originally setup, different ads for the same keywords were placed in there own AdGroup. I noticed that even though all the keywords were the same, Google had assigned different minimum bids. It was on the content network so I’m not sure if the minimum bids work the same way but the only difference in the two AdGroups was the Advertisement. The screenshot is from AdWord Editor and even though I truncated the keyword and the AdGroup, you can see that Google has given identical keywords different minimum bids.

Two Different Minimum Bids

Popularity: 13% [?]

Google Blogs

Google Extends Campaign End Dates

Google Adwords Campaigns
Google recently extended the end date of AdWords campaigns an additional 27 years. The picture shows an older campaign on the top line with an end date of 12/31/2010 which has been the standard end date for several years. The remaining campaigns in the picture were created recently and show Google’s new extended end date of 12/30/2037. At least Google plans on being around until I retire.

Popularity: 10% [?]