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	<title>Search Engine Monkeying</title>
	<link>http://searchenginemonkeying.com</link>
	<description>SEM Tips, Tricks, and Experiments</description>
	<lastBuildDate>Sat, 03 May 2008 22:23:11 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Webmaster Tools, Load Times, and Quality Score</title>
		<description><![CDATA[I haven&#8217;t posted in a while, I&#8217;ve been busy working and not reading RSS feeds, but two separate bits of news caught my attention and I was wondering if anyone else thought there was something more to it.
A couple weeks ago, Google confirmed that they were including load times into the quality score algorithm.  SearchEngineLand [...]]]></description>
		<link>http://searchenginemonkeying.com/adwords/webmaster-tools-load-times-and-quality-score/</link>
			</item>
	<item>
		<title>Google Talk Tools Rock</title>
		<description><![CDATA[
You may have already noticed my new Google Talk badge in the sidebar.  Pretty cool considering all you have to do is copy an iframe and paste it into your code.

Unfortunately, now I&#8217;m going to have to turn off my invisibility on Google Talk.  It was fun while it lasted.
]]></description>
		<link>http://searchenginemonkeying.com/additional-help/google-talk-tools-rock/</link>
			</item>
	<item>
		<title>Google Automatic Matching</title>
		<description><![CDATA[On Feb 28th Google AdWords is preparing to bring their new &#8220;automatic fast matching&#8221; out of beta. The whole idea sounds like a bad upgrade for users and a way for Google to make even more money.   There are three things that really bug me.

Related terms do not necessarily meant that the search term [...]]]></description>
		<link>http://searchenginemonkeying.com/adwords/google-automatic-matching/</link>
			</item>
	<item>
		<title>Customer Purchase/Buying Funnel</title>
		<description><![CDATA[The Microsoft AdCenter blog published this great illustration of the customer buying funnel.  I have a hard time explaining this to businesses that I work with and illustrating the value of targeting different consumers in different steps of the funnel.

What makes this more complex is if you look at the relationships that exist in the [...]]]></description>
		<link>http://searchenginemonkeying.com/all-sem/customer-purchasebuying-funnel/</link>
			</item>
	<item>
		<title>Google Advertiser Checkout Error</title>
		<description><![CDATA[Look. Look.  The Google Checkout tag does get attention.

This  ad must get twice the attention.
]]></description>
		<link>http://searchenginemonkeying.com/adwords/google-advertiser-checkout-error/</link>
			</item>
	<item>
		<title>MarketingSherpa Search Engine Benchmarking 2008</title>
		<description><![CDATA[These are a few of my favorite things:

 pg 76 - Relevance between the Headline and the Display URL.
 pg 90 - Long Tail keywords don&#8217;t work (indirectly related terms).
 pg 101 - Local ads help organic search results on Google.com.

There is also some interesting info on Alternative Search Engines (2nd
Tier) but the comments are [...]]]></description>
		<link>http://searchenginemonkeying.com/general-sem/marketingsherpa-search-engine-benchmarking-2008-2/</link>
			</item>
	<item>
		<title>10 Tips for Choosing Bid Management Software [Search Marketing Standard Blog]</title>
		<description><![CDATA[Nice article that sums up how to look for bidding software.

Don’t even think about building it yourself. I speak from experience here. Building bid management software requires a full-time team, ongoing maintenance, and a lot of trial and error. It will take you at least a year to build a basic version, and at least [...]]]></description>
		<link>http://searchenginemonkeying.com/all-sem/10-tips-for-choosing-bid-management-software-search-marketing-standard-blog/</link>
			</item>
	<item>
		<title>Six Tips for Optimizing Your Content Campaign [Inside AdWords]</title>
		<description><![CDATA[
Create a manageable, targeted keyword list. 
Advertisers have found most success on the content network with ad groups of around 15 to 30 keywords.

Use tightly themed ad groups.
For contextual targeting, we look for pages that match most of the keywords in your ad group. For example, if your ad group has a number of keywords [...]]]></description>
		<link>http://searchenginemonkeying.com/all-sem/six-tips-for-optimizing-your-content-campaign-inside-adwords/</link>
			</item>
	<item>
		<title>Google Improves AdWords Troubleshooting [SearchEngineWatch]</title>
		<description><![CDATA[Google has upgraded its Ads Diagnostic Tool, a tool that allows AdWords advertisers to determine why their ads may not be showing on a given SERP. Where it previously listed just one reason why an ad might not appear, it now lists multiple reasons, and multiple issues that should be fixed.
The tool is accessible within [...]]]></description>
		<link>http://searchenginemonkeying.com/all-sem/google-improves-adwords-troubleshooting-searchenginewatch/</link>
			</item>
	<item>
		<title>Google Considers Adding User Voting To Search [Mashable]</title>
		<description><![CDATA[
There was a time when seemingly everyone was adding Digg-like voting to some of their products and services: Dell, Yahoo, Microsoft. Now, a bit late to the game, Google follows suit by adding user voting to their search results. The feature is currently in experimental phase and it may not ever be introduced to actual [...]]]></description>
		<link>http://searchenginemonkeying.com/all-sem/google-considers-adding-user-voting-to-search-mashable/</link>
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