Five Easy Ways to Lower Your CPC December 2
Just a short list of techniques to lower your average cpc. Please comment if you have more.
- Separate content and search campaigns. Content has low CTR. Search has a high CTR. Separating them improves your Quality Score. Content ads should be bid at nearly half of search.
- Separate geo-targeted campaigns. Foreign campaigns are generally worth less then US campaigns because they have a lower ROAS. Lower foreign campaigns appropriately.
- Remove keywords with a low quality score from an AdGroup. Put them in their own AdGroup.
- Remove keywords that do not display an ad when queried.
- Group your keywords to be more relevant to your landing page. More relevancy, higher Quality score, lower cpc.
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