Search Engine Monkeying

These are a few of my favorite things:

• pg 76 - Relevance between the Headline and the Display URL.
• pg 90 - Long Tail keywords don’t work (indirectly related terms).
• pg 101 - Local ads help organic search results on Google.com.

There is also some interesting info on Alternative Search Engines (2nd
Tier) but the comments are totally contradicting. Did anyone else see
anything else particularly interesting? Do you think some of the
conclusions drawn from any of the experiments is incorrect?

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