Targeting Ads to Left & Right Brain Thinkers June 19
Email Insider has an interesting article worth checking out. The premise of the article is combining two ad copy that would appeal to the thinking of a left brain imaginative thinker and a right brain thinker who would be more focused on details. Though, their examples are meant to be applied to email subject lines I think the the creative marketer would be able to make the theory work in SERP ads.
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